Another Innovative Business in Ciudad Morazán

Joyce Brand

Friday, August 18, 2023

Last month, Forever Young Gym became the first health and fitness center to open in Morazán. Located across from the central park, the gym hopes to play a significant role in the health of the Morazán Community.

​Like most gyms, Forever Young contains a wide array of equipment to cater to its members’ various levels and interests. There are cardio machines for getting hearts pumping, yoga mats and resistance bands for stretching, and a weight machine and free weights for resistance training.

Unlike other gyms, Forever Young Gym is completely unmanned. This may sound revolutionary; there is probably not another independent gym in Honduras without a single employee.

Many were concerned that Forever Young’s unmanned model would fail. Concerns varied from damaged equipment to people sneaking in. But Forever Young Gym believes in Morazán’s high-trust environment. And so far so good!

​Forever Young Gym is pleased with Ciudad Morazán for providing affordable rent, a stable regulatory environment, and great respectable customers. It looks forward to adding more equipment as the city expands!

Primary Blog/Morazan stories/Another Innovative Business in Ciudad Morazán
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Hi, I Am Joyce Brand

CEO Of Morazan Model Association

I am a woman who is passionate about freedom. I understand that freedom is an overused and misunderstood word. By freedom, I mean responsibility — specifically the responsibility of living without allowing any self-proclaimed rulers to make my moral judgments for me. A coercive government can impose negative consequences on me for disobeying its edicts, but I am free to the extent that I recognize my own responsibility for the risks I choose to take in following my own moral judgments. That is what it means to live free in an unfree world.

​The label that I use to describe myself is voluntaryist because it is the clearest word I can think of to describe my most important belief — that all interactions between human beings should be voluntary. There is never any moral justification for the initiation of violence or coercion. The Morazan Model Association explores the implications of that core belief.